Teenager Abusing Illegal Drugs
Here is an image of my friend, when people read this Critical caption they see a young person under the influence of an illegal substance. If this were in a national newspaper people would assume that some, if not all teenagers are using these kinds of drugs and it also creates a negative view towards the young people of this country. This anchors the readers opinion with the view that all teenagers are taking drugs and that this generation of teenagers are out of control and needs to be reprimanded.
Caption:
Local Youth Promotes World Peace
This is the same image but with a Sympathetic caption, when readers see this caption they feel far less negative about the young population and the image helps to anchor the view that the majority of teenagers are mature and are well informed on global issues. The fact that he is laying on the grass gives the image a more "Green" feel, and showing the peace sign also gives more strength to the caption of "World Peace". This image and caption has a far more positive effect on the opinion of the reader towards teenagers in this country.
By giving each image a completely different caption, the feeling of the audience towards the person in the picture changes drastically. This also demonstrates how just a few words can anchor the readers opinion on a specific subject in a way that the newspaper prefers, thus engraining the newspapers way of thinking into whoever reads their articles. Which then guides the readers into preferred reading, decreasing the sales of their chosen newspapers competitors.
No comments:
Post a Comment