Corporate Videos
A corporate video convey what the company or organisation is about in a realativly short film. The video should include some history of the organisation aswell as information on what the organisation is about andwhat it does. Slogans and logos help the audience to remember the company as they are short and simple.
I think that this is an example of a good corporate video as the comedy element grabs the attention of the audience whilst still conveying the necessary information on the organisation. The lack of backing music puts enphasis on what the person is saying also adding to the comedic feel of the video. They show pictures on the screen in the background to display images of the companies history whilst talking about how the company is moving forward into the 21st century.
I think that this is a bad example of a corporate video as although it does give information on the company, it doesn't keep the audiences interest well. This means that the audience will find the video boring after a sort time and not watch the video to the end, which then makes the rest of the video pointless. Also because the video tries to cover all aspects of the company it is quite long, whereas if there were several shorter videos the audience would pay more attention.
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