For this project we were asked to create a short video for a charity support program called BASIS. This video would be shown at their annual general meeting to display the kind of work that BASIS had done with the groups during that year. Our video is about the BASIS program itself and shows the 10 charities that were being coached this year and how the charities were being coached. It also goes into some detail about the different charities and what they do for the people they are trying to help.
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Production:
Pre-Production:
Before we began filming we did some research on corporate videos and evaluated them so that we knew the main components of a corporate video.We had a short meeting with Maddy, the leadership coach for BASIS, to discuss the best time for us to interview her and asked her what she wanted us to include in the video and if there were any improvements that could be made on the previous years video, shortly afterwards we looked at some archive footage so that we knew what needed to be included. Also we asked if she could send us any of the footage that the charities had shot themselves with the camera's they were given. We then emailed Maddy a list of some of the questions that we were going to ask her so that she could prepare detailed answers to give during the interview.
Production:
During the production stage we filmed an interview with Maddy at the BASIS headquarters in Ilford where she answered our questions and gave insight into how BASIS helps to coach the charity groups and what each of the groups does to help the people that use their facilities. We filmed the interview from different angles so that we could break the interview up and make it more interesting. We also used a mic to try and stop any background noise affecting the sound of Maddy speaking. This allowed us to get a much clearer sound for the promotional video making it easier to edit in post-production. Also we used some footage and images that other groups had filmed and some footage that Maddy gave us in order to break up the interview into sections.
Post-Production:
During editing stage we cut the different angles of the interview with Maddy together which helped to make it more interesting for the audience. We also cut in images from the each of the 10 charity groups to help demonstrate to the audience what the groups do to help the people that attend and advertise the groups logo and some of their contacts. Using the additional footage provided by Maddy and some of the groups we were able to provide an insight into how the BASIS programme has helped coach the groups from their point of view. We tried to use very simple transitions in order to not draw the audiences attention away from the message of the video. This also helped to ease into some of the more noticeable transitions and we used some other graphics to provide extra information on what Maddy does to help the charity groups.
Problems That We Encountered:
During the editing stage we had trouble with keeping the sound clips in the correct places because when we added in some more video footage the audio clips moved positions. This took a while to solve as we had to find some of the audio clips that we had deleted earlier in the editing process. We solved this by going through all of the discarded audio clips and putting them back in the appropriate places. Also I found it difficult to learn how to use some of the software as this was the first time that I had taken media but after some help this was no longer a problem. Another problem that we found was finding time when all the members of our group had free time in order to edit, this was solved by going after school some days to finish the editing stage.
Strengths & Weaknesses:
I think that one of our strengths was that we were able to use a lot of the footage by cutting and editing all available clips to the correct size. This meant that our promotional video wasn't just a long interview with Maddy but showed the audience lots of images and other clips that helped display all of the groups. Another strength was that we worked well as a team by using input from all members and all contributing to how the look and sound of the video. One of our weaknesses was that as I hadn't done media before it took some time for me to learn how to use the software during the editing process and so this slowed down our groups progress until I learned some of the basics and was able to get to the same level of knowledge as my other group members. Another weakness was that during the production stage we found it difficult to get rid of the background sound in our interview with Maddy and so we had to repeat some parts of the interview which took more time than we had planned.
The Finished Product:
In my opinion our finished promotional video displays the message that we were trying to get across very well whilst keeping the audiences attention throughout the entire video. This means that as people are interested in the whole video they are more likely to take in what the video is trying to say. Also I feel that our video gives lots of information on how the BASIS programme coaches each of the groups and what kind of support is provided. If we were to go back and do this project again I would like to have more video clips of the groups during one of their meetings in order to convey more easily how that charity helps its members.
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