Mainstream TV a great way for the artist to reach a huge audience as anyone can get these channels and it shows all genres therefore it can open new groups to the audience. It can also target a wide variety of ages which will make it easier for the artist's fan-base to grow, which in turn will increase sales. Mainstream shows can also provide interviews with the artist as well as clips and previews, this encourages people to watch and learn more about artists/groups that were previously unknown.
A limitation of mainstream TV is that the videos are only shown for a short period of time and they can be restricted on what type of music they can show due to the standards that editors and producers are held to. Another limitation of mainstream TV
is that the amount of music programmes on air is very low and so the chances of an unknown artist getting their video aired are quite low.
Music Channels:
These channels specialise in showing specific genres of music constantly, some examples are MTV and Kerrang. Music videos on these channels get far more air-play than on mainstream TV and have the chance of being repeated when the channel does Top 100's and others. Also because of the variety of music channels they can be targeted toward a specific genre and therefore audience, this allows the audience to listen to their chosen genre without having to listen to other types of music.
A limitation of this medium is that because it is such a specialised channel the viewing audience is far less than that of the mainstream channels. Also these channels are usually only available on subscription TV which again limits the audience to those who can afford it.
CD's & Special Edition DVD's/CD's:
CD's and DVD's are still popular today even with the ability to download songs from the internet, as they give the buyer something tangible. This medium also appeals to the older audience who may prefer to buy a CD or possibly might not fully understand how to download their favourite songs. Another advantage is that in the future the CD's, DVD's and other merchandise will be far more valuable than an MP3 file on your computer as they appeal to collectors.
One limitation is that these items require far more storage space than a hard drive on your computer, this means that in order to keep a large CD collection a lot of space is needed. Another disadvantage is that waiting for the official release of the CD instead of simply downloading an take a long time and the audience may get annoyed at having to wait.
Streaming Websites:
In recent years the invention of streaming sites has allowed artists to promote their material to a global audience which in the past would have taken months or years to accomplish. This also helps unknown artists to get their material out and increase their chances of getting signed. Also websites such as youtube allow the audience to share the link of the video to other social websites increasing the popularity of the artist with almost no effort. These streaming sites also allow the audience to leave comments on the music video, this helps to increase the diversity of opinions on the song and also gives the artist feedback from the people that are most likely to buy their other singles/albums.
A limitation of streaming sites is that there is some legal confusion as to whether it is legal to download the songs, re-post them or share the downloaded file. This can lead to legal proceedings where an ill-informed party is punished simply for not being fully informed. Another limitation is that with it being so easy to download the files from some streaming sites the audience is more likely to turn to piracy instead of paying for the songs legally, this means that the artist doesn't get the money from the sale and people are at risk of being prosecuted.
Artist's Website:
Another way of viewing an artist's material is by visiting their webpage, this allows the audience to see other material such as unseen footage of the artist or the release date of their new album. Also this gives the audience the opportunity to purchase official merchandise and also provides the audience with the ability to post comments on the website directly or displays links to the artists social network pages.
One of the biggest limitations of going on an artists website is that it is relatively easy to create a fake website which could lead to the audience spending money and not receiving the goods they purchased. Another limitation is that they can sometimes block the ability to share links or re-post the video's on other social websites.
Downloads;
There are a variety of positive arguments for downloading songs, one of which is that it is very easy for the audience to locate the desired song/album on the internet and there are hundreds of sites dedicated to converting videos found on streaming sites to MP3 format. Also downloading the song is much easier and quicker than purchasing the CD which means that it appeals to a larger audience.
A big limitation of downloading is that there is a lot of legal confusion a to whether a song can be downloaded for free on certain websites, this can lead to poorly informed parties being prosecuted. Another limitation is that apart from purchasing the music from websites such as itunes or the artists website these downloads are free, meaning the artist doesn't get any money.
CD's and DVD's are still popular today even with the ability to download songs from the internet, as they give the buyer something tangible. This medium also appeals to the older audience who may prefer to buy a CD or possibly might not fully understand how to download their favourite songs. Another advantage is that in the future the CD's, DVD's and other merchandise will be far more valuable than an MP3 file on your computer as they appeal to collectors.
One limitation is that these items require far more storage space than a hard drive on your computer, this means that in order to keep a large CD collection a lot of space is needed. Another disadvantage is that waiting for the official release of the CD instead of simply downloading an take a long time and the audience may get annoyed at having to wait.
Streaming Websites:
In recent years the invention of streaming sites has allowed artists to promote their material to a global audience which in the past would have taken months or years to accomplish. This also helps unknown artists to get their material out and increase their chances of getting signed. Also websites such as youtube allow the audience to share the link of the video to other social websites increasing the popularity of the artist with almost no effort. These streaming sites also allow the audience to leave comments on the music video, this helps to increase the diversity of opinions on the song and also gives the artist feedback from the people that are most likely to buy their other singles/albums.
A limitation of streaming sites is that there is some legal confusion as to whether it is legal to download the songs, re-post them or share the downloaded file. This can lead to legal proceedings where an ill-informed party is punished simply for not being fully informed. Another limitation is that with it being so easy to download the files from some streaming sites the audience is more likely to turn to piracy instead of paying for the songs legally, this means that the artist doesn't get the money from the sale and people are at risk of being prosecuted.
Artist's Website:
Another way of viewing an artist's material is by visiting their webpage, this allows the audience to see other material such as unseen footage of the artist or the release date of their new album. Also this gives the audience the opportunity to purchase official merchandise and also provides the audience with the ability to post comments on the website directly or displays links to the artists social network pages.
One of the biggest limitations of going on an artists website is that it is relatively easy to create a fake website which could lead to the audience spending money and not receiving the goods they purchased. Another limitation is that they can sometimes block the ability to share links or re-post the video's on other social websites.
Downloads;
There are a variety of positive arguments for downloading songs, one of which is that it is very easy for the audience to locate the desired song/album on the internet and there are hundreds of sites dedicated to converting videos found on streaming sites to MP3 format. Also downloading the song is much easier and quicker than purchasing the CD which means that it appeals to a larger audience.
A big limitation of downloading is that there is a lot of legal confusion a to whether a song can be downloaded for free on certain websites, this can lead to poorly informed parties being prosecuted. Another limitation is that apart from purchasing the music from websites such as itunes or the artists website these downloads are free, meaning the artist doesn't get any money.
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